HEUGN（ユーゲン）とは、「幽玄」
物事の趣が奥深く、はかりしれないことを意味する言葉に由来します。
日本人が古くから育んできた、“奥深く、はかり知れない美” を追求し、 HEUGNは「伝統」と「いま」の狭間を静かに探り続けています。
仕立ての良さ、無駄のないシンプルさ、上質で上品、そして奥行きを感じさせる美しさ。
好きな服を大切に着込み、世代を超えて受け継がれることで価値を増していく服。
“ずっと長く着たいと思える服” を通じて、人の思いを繋ぐための、誠実なものづくりを根底に行っています。

HEUGN takes its name from the Japanese concept of “Yūgen,” expressing a profound, subtle beauty that is deep and immeasurable.
Rooted in the sensibility long held by the Japanese people, HEUGN seeks an elusive beauty found in the space between tradition and the present day.
Thoughtful tailoring, refined simplicity, and an understated yet profound elegance define the essence of the brand.
Garments that grow more meaningful as they are worn,cherished, and passed down through generations, gaining value over time.
With the belief in creating clothes that one wishes to wear for a lifetime,HEUGN is dedicated to honest craftsmanship that connects people and their stories.